Table of Contents

Preface

1 Communication and Political Campaigns: A Prologue

Part I: Principles of Political Campaign Communication

2 Communicative Functions of Political Campaigns
3 Communicative Styles and Strategies of Political Campaigns
4 Communicative Mass Channels of Political Campaigning
5 Communicative Types and Functions of Televised Political Advertising
6 Ethical Considerations of Political Campaign Communication

Part II: Practices of Political Campaign Communication

7 Public Speaking in Political Campaigns
8 Recurring Forms of Political Campaign Communication
9 Debates in Political Campaigns
10 Interpersonal Communication in Political Campaigns
11 Advertising in Political Campaigns
12 Political Campaigning in the Age of the Internet and Growing Influence
Of Social Media
13 Journalism in Contemporary Political Campaigns: From Information to
Fake News
14 Political Campaign Communication in the 2016 Presidential Election

Notes
Index
About the Authors

About the Author

Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is professor in the Department of Communication at Virginia Tech. He has degrees in political science and communication from Wake Forest University and Purdue University. In addition to numerous articles, essays, and book chapters, he is author, coauthor, or editor of thirty books, several in multiple editions.

Judith S. Trent is professor emerita of communication at the University of Cincinnati. She is the author of numerous books, book chapters, and journal articles. She has written and spoken widely on the subject of political campaign communication and is a frequent commentator and analyst on political campaigns and candidates for the ABC, NBC, and CBS television affiliates in Cincinnati, as well as Ohio/Cincinnati newspapers.

Robert V. Friedenberg is professor emeritus of communication at Miami (Ohio) University. He is the author of numerous books, book chapters, and articles. He has served as a communication consultant for the Republican National Committee and has been involved in more than seventy political campaigns.

Reviews

Political Campaign Communication provides a concise history of the theory and practice of how candidates try to get their message across to voters. The inclusion of chapters on social media, the 2016 presidential campaign, and ethics make this new edition worth picking up even if you already own a copy of an earlier edition of this classic primer.
*Peter Loge, Associate Professor, George Washington University*

This book has long served as the definitive text for understanding the central role of communication in political campaign processes. The most recent installment of this classic work provides timely updates and relevant case studies that explore the latest advances in campaign communication practices. All students and scholars of political communication will surely want the ninth edition of Political Campaign Communication in their personal library.
*Mitchell S. McKinney, Professor of Political Communication, University of Missouri*

This updated edition remains essential reading for any scholar of political campaigns. In addition to the evergreen content of how campaigns communicate, the new chapter on ethics addresses several thorny issues that challenge our democracy.
*Jennifer Stromer-Galley, Member of the International Communication Association and the American Political Science Association*