Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. His research interests involve the marketing of innovations, marketing strategy and statistical analysis of management data. ISI web of knowledge identifies Hubert Gatignon as a Highly Cited Researcher and he is the recipient of the 2014 EMAC Distinguished Marketing Scholar Award. Dr. Gatignon is an Associate Editor of JMR and he serves on the editorial boards of several leading marketing journals.
David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.
Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especially in new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.
Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. His research interests involve the marketing of innovations, marketing strategy and statistical analysis of management data. ISI web of knowledge identifies Hubert Gatignon as a Highly Cited Researcher and he is the recipient of the 2014 EMAC Distinguished Marketing Scholar Award. Dr. Gatignon is an Associate Editor of JMR and he serves on the editorial boards of several leading marketing journals.
David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.
Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especially in new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.
1. Introduction PART I: UNDERSTANDING INNOVATIONS 2. Assessing Innovations from the Technology Perspective 3. Assessing Innovations from the Market Point of View PART II: ORGANIZATIONAL CONTEXT FOR INNOVATIONS 4. Strategic and Market Orientations 5. Managing Capabilities 6. When to Forge Alliances?
Hubert Gatignon is the Claude Janssen Chaired Professor of Business
Administration at INSEAD. His research interests involve the
marketing of innovations, marketing strategy and statistical
analysis of management data. ISI web of knowledge identifies Hubert
Gatignon as a Highly Cited Researcher and he is the recipient of
the 2014 EMAC Distinguished Marketing Scholar Award. Dr. Gatignon
is an Associate Editor of JMR and he serves on the editorial boards
of several leading marketing journals.
David Gotteland is Professor of Marketing at Grenoble Ecole de
Management, France and has been visiting Scholar at INSEAD. His
research interests include innovation strategies and the strategic
orientation of firms. He has served as both the Head of and the
Scientific Advisor of the Marketing Department at Grenoble Ecole de
Management.
Christophe Haon is Professor of Marketing at Grenoble Ecole de
Management, France. He is interested in marketing strategy and
especiallyin new product and service development. He is currently
the Scientific Advisor of the Marketing Department and the Leader
of the Marketing Research Team at Grenoble Ecole de Management.
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