"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."
--Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."
--Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Jim Kalbach is a noted author, speaker, and instructor in user
experience design, information architecture, and strategy. He is
currently Head of Customer Experience at MURAL, the leading online
whiteboard. Jim has worked with large companies, such as eBay,
Audi, Sony, Elsevier Science, LexisNexis, and Citrix.
In 2007, Jim published his first full-length book, Designing Web
Navigation (O'Reilly, 2007). His second book, Mapping Experiences
(O'Reilly, 2016), focuses on the role of visualizations in strategy
and innovation. He blogs at experiencinginformation.com and tweets
under @jimkalbach.
"Jobs To Be Done is key to building successful products, and this
book masterfully gives a step-by-step guide on how to put it into
practice." --Melissa Perri, author of Escaping the Build Trap
"The Jobs To Be Done Playbook offers a perspective that is certain
to help anyone who is interested in learning how to put Jobs Theory
into practice." --Tony Ulwick, Strategyn Founder and CEO
"This book holds a rare value: it's fueled by practicality but
steeped in solid theory as well." --Des Traynor, co-founder of
Intercom
"With a range of examples and a wealth of references, readers will
find The Jobs To Be Done Playbook an excellent resource for finding
their path through innovation and creating products of lasting
value." --Bob Moesta, President and CEO of the Re-Wired Group
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