Table of Contents

Contents

Foreword by Jay Conrad Levinson

Acknowledgments

Introduction

PART I: THE SETUP

Chapter 1: What Really Works? Effective Marketing Strategies

Chapter 2: Where Do You Start? The Marketing and

Sales Cycle

Chapter 3: Where Are You Headed? Setting Your Sales and

Marketing Goal

PART II: THE SYSTEM

Chapter 4: What’s Stopping You? Selecting Your Success

Ingredients

Chapter 5: Here’s What to Do: Choosing from the Action

Plan Menu

Chapter 6: You’re Ready . . . Let’s Go! Putting the System

into Action

PART III: THE STRATEGIES

Chapter 7: Filling the Pipeline: When You Don’t Know Enough

People to Contact

Chapter 8: Following Up: When You Know Plenty of People but

You’re Not Contacting Them

Chapter 9: Having Sales Conversations: When You’re

Contacting People but Not Getting a

Chance to Sell

Chapter 10: Closing Sales: When You’re Having Sales

Conversations but Not Getting Sales

Index

About the Author

C. J. HAYDEN is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort.

Reviews

..".contains a wealth of simple, easy-to-use tactics to help you market your services."--Virtual Assistant Forums