Part 1: Digital Marketing Essentials
1. The Digital Marketing Landscape
2. The Digital Consumer
Part 2: Digital Marketing Tools
3. The Digital Marketing Toolbox
4. Content Marketing
5. Online Communities
6. Mobile Marketing
7. Augmented, Virtual and Mixed Reality
Part 3: Digital Marketing Strategy and Planning
8. Audit Frameworks
9. Strategy and Objectives
10. Building the Digital Marketing Plan
11. Social Media Management
12. Managing Resources
13. Digital Marketing Metrics, Analytics and Reporting
14. Integrating, Improving and Transforming Digital Marketing
Annmarie Hanlon teaches Digital and Social Media Marketing at the
Cranfield School of Management and is a practitioner working on
digital marketing strategy and social media projects with regional,
national and international organisations.
Originally a graduate in French and Linguistics, she subsequently
gained a Masters in Business Administration, focusing on marketing
planning. She studied for the Chartered Institute of Marketing
Diploma for which she won the Worshipful Company of Marketors’
award for the best worldwide results. As an early adopter, working
in ‘online marketing’ since 1990, Dr Hanlon is a Fellow of the
Chartered Institute of Marketing, a Member of the Marketing
Institute Ireland and a Liveryman of the Worshipful Company of
Marketors. A past winner of the Mais Scholarship, her research
interests include the strategic use of digital marketing and social
media in organisations, differences in practice between generations
and ethical issues in practice.
Annmarie’s SAGE textbooks include Digital Marketing, Strategic
Planning and Integration and The Digital Marketing Planner.
Follow her updates on Twitter @AnnmarieHanlon
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