Name: Communication Models for the Study of Mass Communications
Brand: Routledge
SKU: 127616486
Price: 193 SGD
Availability: InStock

Communication Models for the Study of Mass Communications

By Denis McQuail, Sven Windahl

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Format

Hardback, 238 pages

Other Formats Available

Paperback : $169.00

Published

United Kingdom, 1 December 2016

Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

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Product Description

EAN

9781138146167

ISBN

1138146161

Writer

Denis McQuail, Sven Windahl

Publisher

Routledge

Dimensions

23.4 x 15.6 x 1.4 centimeters (0.45 kg)

1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index

About the Author

Sven Windahl

Denis Mcquail

Table of Contents

About the Author