The Broker, in two sentences, recordates the authors' true-life career as a commercial real estate broker working in downtown Los Angeles in the mid-nineties. It makes The Flip (2010), Potter's first book look like a walk in the park; given its graphic details of broker deals gone bad, TRO's (temporary restraining orders), race relations, title chicks & topless bars, jail time, drinking binges, and all out yell feasts with fellow brokers; Blacks, Jews, Persians and Asians alike. The author is a former Nina Blanchard/Ford Model raised in a biracial family.
Having been a candidate for Rookie of the Year at nationwide brokerage Marcus & Millichap in 1997, his production as a new broker was astounding and commendable. The Broker is a conglomeration of his learned knowledge of the industry from the mundane to the more sophisticated, such as pitfalls of escrow, purchase agreement construction to 1031 tax exchanges. The book even has a built-in glossary of commercial real estate terminology and definitions.
The Broker, in two sentences, recordates the authors' true-life career as a commercial real estate broker working in downtown Los Angeles in the mid-nineties. It makes The Flip (2010), Potter's first book look like a walk in the park; given its graphic details of broker deals gone bad, TRO's (temporary restraining orders), race relations, title chicks & topless bars, jail time, drinking binges, and all out yell feasts with fellow brokers; Blacks, Jews, Persians and Asians alike. The author is a former Nina Blanchard/Ford Model raised in a biracial family.
Having been a candidate for Rookie of the Year at nationwide brokerage Marcus & Millichap in 1997, his production as a new broker was astounding and commendable. The Broker is a conglomeration of his learned knowledge of the industry from the mundane to the more sophisticated, such as pitfalls of escrow, purchase agreement construction to 1031 tax exchanges. The book even has a built-in glossary of commercial real estate terminology and definitions.
Mr. Potter has worked in the real estate and mortgage industry since 1992 and is a former member of the National Association of Home Builders, International Council of Shopping Centers, and a present member of the National Association of Realtors. He has extensive experience in both commercial and residential real estate in California, Nevada, and Arizona and has consulted investors and the media throughout the United States. Mr. Potter has been a contributing writer to several of the following periodicals: American Thinker, CounterPunch.com, Inman Real Estate, Enter Stage Right, iReport (CNN), Dissident Voice, Newsvine.com (a part of MSNBC), and The Huffington Post. In addition, Mr. Potter has a BA in Political Science, 2 MBA's and part of a doctorate degree from Pepperdine. Mr. Potter has lived and worked in Los Angeles, Dallas, New York and Chicago, in addition to writing in London, Barcelona and Havana, where he wrote essays on political oppression and Marxism - not to mention that he was accused of skipping on his bar tab while in Havana - but not before making it to the airport and whisking himself out of the country straight to Miami.
"Energetic, ribald narration adds vigor to chapters on the
psychology of cold-calling and the importance of escrow, and his
insistence on dishing the unvarnished truth makes this less a
how-to book than a memoir of life on the front lines of American
capitalist masculinity."Publishers Weekly
"Potter has written a book that is by turns a professional
manifesto, a treatise on people and behaviors, a
stream-of-consciousness autobiography, and a warts-and-all
professional confession. It's everything a person might want to
know about commercial real estate but didn't know who to ask."The
U.S. Review of Books
"Potter's mother was part of a longtime real estate family, and his
father developed his own commercial brokerage in one of the
toughest parts of LA where he carried a gun when collecting rent.
Potter, well known for residential real estate flipping from 2002
to 2007, is also the author of THE FLIP."Indie Reader
"The author presents a series of anecdotes as he learned the ins
and outs of working at the Los Angeles office of Marcus &
Millichap, which, he says, "practically breeds brokers by the
dozens." However, his attention to the subjects of race and race
relations offers a refreshing perspective on the industry that one
doesn't often see."Kirkus Reviews
"The fast-paced stream-of-consciousness storytelling, which reads
like it came straight out of the author's Dictaphone, isn't always
coherent, but readers will skim past the typos and tangled
sentences in a rush of secondhand adrenaline. If action movies were
made about real estate, this book would be one."BookLife
"The Broker," by D. Sidney Potter, is a memoir about the commercial
real estate business every aspiring broker should read. The author
talks honestly about working his way up, and racial issues in real
estate, drawing from his personal experiences and direct
observation."Reader Views
"Sidney has done a great job of taking you into the trenches of the
commercial real estate brokerage industry. The detailed and
unfiltered war stories offer a behind the scenes glance into
characters and situations that are unique to this industry." Randy
Blankstein, The Boulder Group, Chicago, IL (Ranked by CoStar as one
of the top five commercial real estate advisors in the nation.)
"With D. Sidney Potter sharing his career experiences, stories, and
anecdotes, you can immediately see the 'bigger picture' of what is
necessary for agents. You can know what works in brokerage; you can
then take direct action and or adjust your efforts in your
career."John Highman, Queensland, Australia (Commercial Real Estate
Agent, International Speaker, Educator, and Author)
|
Ask a Question About this Product More... |
|
